THE fashions of the mid-20th century are proving to be just as popular as we approach 2020 as they did in our grandmothers’ day.
This boom in following trends of the post-war decades is being capitalised on by a fledgling Langholm business Rose’s Wardrobe, run by Emma and Leanne Duncan.
Last week they were in the pop-up shop in the former E&L office selling a range of goods from T-shirts to headbands and bows.
They are currently making a 1950s skirt, made with organic cotton, for a customer. They plan to make more of them in different colours and sizes.
Emma said: “Last weekend we had our first stall at an event in Clitheroe and it was brilliant. Once we had sold two T-shirts and a headband, we had made our stall money.”
At the moment, they work from home using foldaway tables so they were making good use of the space afforded to them in the shop.
They started by making T-shirts to get their brand out there and followed people interested in vintage on Instagram. They had a good response when they introduced themselves.
Leanne added: “We’re trying to be sustainable. People are really starting to take that on board now and see that throwaway clothes are killing the planet.
“They’re starting to think about investing in clothes.
“We went to a fashion revolution workshop and a woman from India, who takes recycled clothes from the UK to make blankets, said she thought it must be more expensive to buy water than clothes because people threw away their clothes.”
Emma and Leanne buy their fabric from a small mill in an Indian village. The fabric is organic cotton and the dyes are environmentally friendly.
Emma said: “It’s really tricky finding organic cotton. We’re connected to a couple of Facebook groups and people give us recommendations.”
Leanne added: “Pesticides are used in cotton production and it’s causing health problems for people working and living around it. It also uses a lot of water.
“We want to make sure our fabrics are not damaging the environment.”
The business also tries to make sure all its packaging is recyclable.
Passion for fashion which lasts
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