LANGHOLM is bouncing back with a new initiative to make the town a destination of choice.
Langholm Loves Local, which has been launched by the Langholm Alliance, is being funded by Scotland’s Towns Partnership.
This new social media campaign will promote the high street and surrounding area as a one-stop destination for people to shop, eat and stay in.
The Scottish government introduced a number of bounce-back initiatives to support regions and communities as a result of the coronavirus pandemic.
The alliance is running the initiative in conjunction with SURF (Scotland’s Urban Regeneration Forum), the Langholm Regeneration Group and th community council.
Langholm Loves Local is being managed by Peter Renwick, SURF’s Langholm facilitator.
Peter is working directly with tourism and place-brand consultancy Osprey, which is implementing the campaign.
Peter said: “There is a changing face to shopping and, as such, retail habits have evolved massively over the last six months.”
Denis Male, alliance chairman, added: “We’re very proud of our retail offer in Langholm.
“This campaign has been devised to promote our high street and the surrounding area.
“We want residents and visitors alike to be assured that Langholm is a safe place to shop, eat and stay in.
“Town centres in Scotland are facing challenges in adapting to a changing retail climate and it is important we help the businesses of Langholm.
“I want to make sure we can keep life in our high street and ensure it continues to be a thriving place for our communities to live in, shop in and enjoy.”
All businesses have been asked to get involved.
The initial signs have been very encouraging and, with Langholm Loves Local running until next spring, it is sure to have a positive impact and make Langholm a destination for shopping in the borders.
All retailers are being encouraged to join and the initiative will share their news offers.
Search for LangholmLocal on Facebook and Twitter and @LangholmLovesLocal on Instagram
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